Industry: Technology

Market: Canadian, international

Deliverables: International social media strategy, online brand identity creation, social media strategy and positioning, community management,  content creation, digital environment and competition analysis

Founded in 2020 in the midst of the pandemic, Crewdle needed to create an online brand identity as well as content that would follow its expansion from a local Montreal-based start-up to an international brand with users as far as India, Australia and Mauritius.

The mission was to articulate a unique brand identity and create original content for Facebook and LinkedIn with a distinctive strategy, editorial and visual orientation for each media to activate Crewdle’s community and increase organic growth, reach and impressions with a strong, modern and fun online presence.