Industry: Luxury catering

Market: France, Canada, USA

Deliverables: International brand strategy, online brand identity, production, social media strategy and positioning

Chez Alexandre & Fils, whose reputation transcends borders, is an authentic French bistro restaurant created in 1977, located in the heart of downtown Montreal and perpetuating the traditional culture of the French brasserie.


The mission was to forge a sophisticated, sometimes funny, modern and unpretentious digital brand identity that would stand out from the competition and to create original content for Facebook, Instagram and LinkedIn through strategy and editorial guidance and visual for each media to activate the Chez Alexandre community and improve the online booking rate, engagement rate, reach and impressions with local customers and English-speaking customers from the rest of Canada and the United States

Selected work