Industry: High-end furniture and accessories
Market: French, international
Deliverables: International branding strategy, online brand identity, production, social media strategy and positioning
This amazing team of young French sisters, Irmine and Saraka, launched the eco-friendly deluxe brand Sonaya in 2021 with the desire to take it worldwide by the end of the year. The young entrepreneurs travelled the globe, mostly Africa, to create a collection that puts high comfort and curated style hand-in-hand with its elegant themes and cultural references.
The mission was to create a digital image for Instagram and provide Sonaya with a mood board, colour themes, fonts, IG story templates and an image gallery that would support their transition toward the North American market for the following months, and position the brand as exotic and sophisticated yet modern and dynamic.
The KROWD KONNECTION team also supported the SHEpreneurs with business and social media coaching.