Podiatric Quebec Association
Deliverables: Internal and external communication digital strategy, online brand identity creation, social media strategy and positioning for the Facebook public page and the Facebook private group for members, content creation, newsletter design
For the Podiatric Quebec Association , the mission was to develop a new brand identity with editorial and visual orientation for Facebook and create original content for the public page with a focus on foot health as well as demystifying podiatrist profession and services. For the private Facebook group, dedicated to members, the communication objectives were promoting the association services, activities and events as well as using the platform to share news from the industry.
With the new distinctive strategy, editorial and visual orientation, we were able to increase organic growth, reach and impressions as well as engagement with a strong and modern online presence.